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People are the oxygen of meaningful enterprise. The business of the 21st Century is about making and retaining customers. Profit is in people, not products. Knowing that the customer is the "WHY?" of business is the key to significance and sustainable success in the marketplace. If the customer is so important, how do we get and sustain his attention and patronage?If you are looking for a practical guide on how to connect with, manage and "waoh!" the customer in a way that he becomes an evangelist for your enterprise, look no further.
This book is filled with down-to-earth, immediately useable principles designed to take your business to where it truly belongs - the customer's heart!