Leading in a Social World - E-book - ePub

"Turns our perception of social media marketing on its head." Readers' Favorite Book Reviews ----- 6-Time Business, Leadership, and Marketing Book Award Winner 1st Place: Royal Dragonfly Book Awards 2nd Place: Nautilus Book Awards Finalist: American Book Fest, National Indie Excellence, Reader's Favorite International Book Awards, and Independent Author Network Book of the Year ----- "Well-written, fast-paced.This important-and timely-book offers original and useful advice for the next generation of leaders.whose platforms will increasingly be digital."     James O'Toole, a Leadership Excellence Magazine Top 100 Thought Leader on Leadership and author of The Enlightened Capitalists -----Marketers have long had their hands on the levers of social media and have led us into a biased way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based.
The better way is through building social capital-not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how. ----- "A terrific companion read to The Hype Machine and Quantum Marketing."     Christine Heye, Marketing Research, Insights, and Analytics Director "Chapter 7 alone, which distills the collective wisdom of four gurus of leadership, is worth the price of admission.If you're smart, you will get enough from Leading in a Social World to evolve your business efficaciously."     Dr.
Paul Bauer, Clinical Professor Emeritus, University of Denver