Reebok: The Untold Story of a Global Sports Icon - E-book - ePub

Reebok's evolution from its modest beginnings to a leading global sportswear brand is a compelling narrative of innovation and strategic shifts. Chapter 1 delves into Reebok's origins, beginning in 1895 with its establishment in the UK and detailing its growth up to the late 1970s. This foundation laid the groundwork for its future success. Chapter 2 explores Reebok's bold expansion into the U. S.
market in the early 1980s, a move that significantly boosted its international presence. Chapter 3 covers the brand's rise during the Aerobics Revolution of the mid-1980s, a period that cemented Reebok's place in the global market. The following decade, addressed in Chapter 4, saw Reebok diversifying its product range while navigating various industry challenges. Chapter 5 highlights Reebok's influence on basketball through its partnership with Allen Iverson, further establishing its sports legacy.
Reebok's collaboration with the UFC in Chapter 6 marked a new phase, while Chapter 7 details its reinvention through the CrossFit craze. Chapter 8 discusses the impact of the Adidas acquisition, and Chapter 9 showcases its fashion-forward collaborations. The subsequent chapters examine Reebok's challenges in the modern market, the recent divestment from Adidas, and the brand's ongoing cultural influence.
Finally, Chapter 13 looks ahead to Reebok's future prospects and strategic plans.