Sport Business - E-book - ePub

This e-book is to analyze the sports features such as productand business. The sports assume new positions and face newchallenges in the context of the sports entertainment industry. Issues such as the current sports market economy and thevalues of sports product become a priority in management andsports marketing process. Thus, making it essential tomodernization and professionalization of the sport, the point ofview of business. Sport at different times has proven to be very distinct fromany other entertainment activity and has moved billions ofdollars annually worldwide.
The steady growth of sportsmarketing in recent years has grown given the marketingactions for the game coming from the fact that this promote aproduct and service implicitly to the consumer, making it partof the environment and not stealing the show from the mainfocus which is the sporting event itself. It is a characteristic ofproduct placement that is only possible because the sportinvolves a range of procedures that allow the use of differentstrategies and tactics, which are considered the site of thecompetition.
The uniforms of the athletes, the positioning of theequipment, the location for the public and other supportingcharacters who participate in that sporting event. Forcompanies, the sport promotes rejuvenation, dynamism, andfriendliness, managing to offer a quick and directcommunication with your target audience, as it facilitates marketsegmentation and regionalization of the media.