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Gone are the days when brands solely chased after celebrity endorsements and million-follower influencers. Today, the marketing world is buzzing with the rise of the micro-influencer. These social media stars, boasting follower counts between 1, 000 and 100 thousand, are captivating audiences with their authenticity, niche expertise, and engaged communities. As a result, savvy brands are shifting their focus to partner with micro-influencers, recognizing the immense potential they hold.