Basics Of E-Commerce - E-book - ePub

The e-commerce course covers the essentials of online business, starting with the growing importance of understanding digital buyers and defining e-commerce, its advantages, and historical development. It emphasizes the need for a solid business plan and addresses legal aspects like trademarks and privacy policies. Key components include setting up an e-commerce website, choosing a platform, and promoting the business through various methods.
The course details strategies to increase sales, optimize for SEO, and tackle common SEO issues, including mobile optimization. It explores online marketplaces like Amazon and eBay, and understanding customer behavior. The course wraps up with a glossary of terms, a reinforcing questionnaire, and a conclusion on the significance of online marketing for e-commerce success.