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In the dynamic world of hospitality, creating a compelling online listing can make all the difference in attracting and retaining guests. Booking Experience offers a comprehensive guide to understanding how various listing attributes-such as pictures, colors, host photos, and more-influence guest perceptions and booking decisions on platforms like Airbnb, Booking.com, or Vrbo. The book delves into the science behind guest experience, providing practical insights into measuring and optimizing these attributes through experimental design, surveys, and data visualization.
Ideal for property owners, managers, and hospitality professionals, this book equips readers with the knowledge and tools to enhance listings, boost guest satisfaction, and stay competitive in an ever-evolving market.