Brain Surfing: The Top Marketing Minds in the World - E-book - ePub

Biographie de Heather LeFevre

Heather LeFevre is a modern marketer who earned her stripes working as a brand and communications strategist. After completing a masters degree in communi- cations, Heather landed her first job at the height of the dot com bust, and from that point forward she's made it her mission to guide clients through the complex opportunities technology has made possible for business. She served as Group Strategy Director at Crispin Porter + Bogusky's Miami office, where campaigns such as Whopper Virgins led to eighteen quarters of positive growth for Burger King.
While Head of Strategy at StrawberryFrog Amsterdam, Heather led a comprehensive brand relaunch for Emirates Airline, one of the fastest-growing airlines on the planet. Heather is currently a consultant, helping build meaningful brands. She lives in Oakland, California.