Customer Relationship - E-book - ePub

Customer Relationship Management is of a great use to themulti-level business arrangement. Its use can be dated back tothe era of pre-industrialisation when its need was found forkeeping track about the needs and demands of the customer. Many advancements were made since the time but the term'CRM' was finally identified in 2005. Till date the CRMcontinuously gets updated with the recent technologicaladvancements made in the software department.
This makesthe CRM to be endowed with best of the features till date. The CRM even keeps a database consisting of informationabout its customers personal details as well as the details aboutthe purchasing interests of the customer such as like anddislikes for the item, purchasing history etc. Apart from this, the company also tries to maintain communication throughsocial media platforms to keep themselves updated with theexperiences of the customers about the use of their product.
Itis also essential for maintaining relationship with their customers(new or old) which reflects upon the organisation's final outputvalue. There is a wide application of Customer RelationshipManagement in certain fields and its scope remains wide.