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Become a PR expert by building on your knowledge of the public relations industry with this powerful companion glossary to The Powerful Publicity Prescription!You'll learn how to define and harness some of the most popular public relations industry terms to elevate your PR campaigns to the next level, and achieve your goals on a consistent, long term basis in a sustainable way. The Discovery Guidebook PR Glossary will guide you through common and specific public relations vocabulary, giving you access to expert knowledge, empowering you to take your public relations education to new heights, and positioning you as an industry leader.