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In December 2011 I stopped being part-time employed / part-time self-employed and took the big, exciting (and scary) step into full-time self-employment. Except it wasn't scary, because I'd worked, planned, set goals and knew when it was time to do it. In this book I share exactly how I got to that stage. No tricks, no schemes to buy into, no promises of wealth on very little effort - just the concrete ways in which I planned, measured, built and worked hard to have the flexible and comfortable lifestyle I now enjoy.
I'm passionate about helping other small business owners see that they, too, can take the plunge: that they don't have to be a beardy entrepreneur, give up everything and live on nothing: that you can do it carefully and safely, building your own safety net until you can fly free. This book is a mixture of diary entries and useful articles that will help you to find out ...- whether self-employment is for you- how to establish a business while maintaining your employment- how to set goals- how to network- how to measure your social media and website success- how to manage your days so you stay healthy- how to achieve a good work-life balance- how to dress to work at home