Lead Generation - E-book - ePub

Lead generation plays a vital role in the growth of everybusiness and in fact a business can never witness successwithout proper generation of leads. Lead is nothing but aperson or company that has shown interest to a particularproduct or service. And lead generation refers to the marketingprocess of initiation the customer's interest on a particularproduct or service. In order to sustain in the market and tohave a good grip, every business whether small or big needsto continue this process.
Leads are mainly of two types, saleslead and marketing leads. Sales lead is generated on the basisof some factors such as income, age, psychographic etc. Salesleads are generated and sold to multiple advertisers whilemarketing leads are brand specific. So, this kind of lead isgenerated for a particular advertiser that is resold only once. Lead generation involves several strategies and a business canreach the height of success if they can successfully generateleads following the right strategies.