Learn and Understand Brainstorming - E-book - ePub

Brainstorming exists at the core of every organization workingat different levels and in different stages as companies try tostay ahead in the competitive race. It is recognized as theefforts of a team to find a solution for a problem with the helpof a list of ideas which are contributed by the members of theteam. Not only does it help in solving problems moreeffectively, it also creates a level of camaraderie in the team bymotivating and developing the team to work towards one goal. With the help of this book, readers will be able to understandthe history of brainstorming, its origins and how it came intoexistence.
The continuous development of brainstorming asorganizations embraced it in the form that it exists today, fromAlex F. Osborn frustration to get his employees into bringingcreative ideas to the desk to computer supported brainstormingwhich is being utilized by many organizations today to create apool of ideas that can be accessed quickly and easily. As work places evolve to embrace new technologies and theadvancements of products and services and as customersevolve with new demands that companies did not face before, the need for brainstorming has become extremely important inorganizations.
In the process of going through the journey thatbrainstorming has taken over time, we will also cover thechallenges that organizations face when they try to brainstorm. With brainstorming turning into a mainstream process in manyorganizations, we are going to look at it from both sides tofind out how effective it is, and if there is a con side to it aswell.