Summary: Co-Opetition - Adam Brandenburger and Barry Nalebuff - E-book - ePub

This work offers a summary of the book "CO-OPETITION: A Revolutionary Mindset That Combines Competition and Cooperation" by Adam Brandenburger and Barry Nalebuff. Co-opetition combines the advantages of both competition and cooperation into a new dynamic which can be used to not only generate more profits but also to change the nature of the business environment in your own favor. Real long-term business success comes not solely from competing successfully within your current industry, but also from being an active participant in shaping the industry's future.
That way, you can create opportunities for future success the way you want them to be, rather than simply making do with the way things currently are. According to the authors, to actively change the game of business, you need a strategic framework within which to work, and co-opetition theory provides just such a framework. Co-Opetition will help you change not only the way you play, but also which game you play for maximum benefit.
Adam Brandenburger and Nalebuff teach how to increase flexibility in business deals and how to build win-win growth opportunities. Co-Opetition is a good read for managers and business leaders.