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BEHAVIORALISM EMERGED AT THE BEGINNING OF THE TWENTIETH CENTURY IN THE US, at a time when it is that country, there were DEEP REFORMS in the economy, industry and commerce, and millions of immigrants arrived. This, together with the advent of the World War I (1914-1918) generated the NEED FOR A PSYCHOLOGICAL THEORY THAT PREDICATES AND CONTROLS HUMAN BEHAVIORS, to adapt individuals to a society in transformation.