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Complete summary of Al Ries and Jack Trout's book: "The 22 Immuable Laws of Marketing" The review of the ideas in Al Ries and Jack Trout's book: "The 22 Immuable Laws of Marketing" shows that there is often an assumption that marketing is a field that anyone can succeed in, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession and it highlights the 22 laws of marketing, and why if you break them you will be doomed to failure.
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