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When you invest in stocks, you're constantly balancing risks against the potential for returns. But what if there's a significant risk you're unaware of? While investors are often mindful of general market risks, such as a downturn or the financial health of a specific company, one of the biggest threats to your investments may not come from the market itself but from your own behavior. Behavioral risk, or the tendencies and vulnerabilities of the investor, is a major aspect to consider when investing.
The reality is that we, as humans, are not always rational. We can easily become overwhelmed by too much information, fall prey to panic, or let emotions cloud our judgment. Although we might think of ourselves as insightful and sharp, we can be misled by persuasive marketing or slick sales tactics. This might sound discouraging, but don't worry! This book will confront the inherent flaws of investors by highlighting common mistakes.
More importantly, we'll discuss practical approaches to help you make informed and rational investment choices.