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Pain-free pricing strategy77 pricing "parables" such as: "Know your customers. If a man known for his cheapness buys from you... raise your prices immediately." "This book makes pricing so much fun, you might not realize how much you're learning!" -- Bob Bly, author of Fool-Proof Marketing "This book can protect you from pricing mistakes that can devalue your company." -- Roland A. DeSilva, Oaklins DeSilva+Phillips "Both experienced and novice marketers will profit from this book." -- Dr.
Ron Drozdenko, Chair, Marketing Department, Ancell School of Business, WCSU