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This complete summary of the ideas from Viktor Mayer-Schonberger and Kenneth Cukier's book "Big Data" explains that the concept of "big data" means using huge quantities of data to make better predictions based on patterns, rather than trying to understand the underlying causes in more detail. In their book, the authors highlight the many ways in which big data will be a source of new economic value and innovation in the future.
This summary also demonstrates that this change in the way information is analysed will transform the way everyone lives and interacts in the world.