Summary: The End of Competitive Advantage - Review and Analysis of Gunther and Mcgrath's Book

The must-read summary of Rita Gunther McGrath's book : "The End of Competitive Advantage : How to Keep Your Strategy Moving as Fast as Your Business". This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success.
Added-value of this summary : - Save time - Understand the key concepts - Expand your business knowledge To learn more, read "The End of Competitive Advantage" and discover the key to maintaining a competitive advantage in today's marketplace.