En cours de chargement...
This is not the hype story of how cool startups are and why you should invest in them with a fund or setup an accelerator. Corporate Venturing is so much more than CVC - Corporate Venture Capital. The aim of this book is to provide insights in the different strategies and tactics to accelerate innovation and growth through collaboration, as well as plenty of cases as examples where these models are successfully applied.
This is not a book for people that are looking for complex innovation theories around venturing. Rather its a no-nonsense, ready-to-apply comprehen- sive guide for creating and reviewing your corporate venturing strategy as strategic growth. The book will provide guidance, insights, per- spective and inspiration for anyone that has intrests in corpo- rate venturing as a strategy to accelerate growth.
Whether you area large corporate or an upcoming player in the market. With cases from Ricolab, BNP Paribas Fortis, Roularta Media Group, SNCF and Cartamundi.