Design is difference

The Design Foundation is a not-for-profit organisation established in 1991 by Ken Cato to develop and present agldeas International Design Week as an annual event in Melbourne, Australia, agldeas has grown into one of the largest and most prestigious design festivals in the world, offering an extraordinary program of events that celebrate design excellence and promote the value of design-driven innovation, 'agldeas provides an inspiration for those who make it a priority to provoke our thinking, stimulate our senses, fire our imaginations and show us how to make our businesses more profitable.' Ken Cato, AO Chairman - Design Foundation Look Upstairs Presented by agldeas Produced to celebrate Look Upstairs, this book is an invaluable source of inspiration for anyone who buys design services, is a design educator, or is a design professional striving for excellence.
The book is a representation of the line drawn between the absurd and the surreal, rational and irrational thought. Look around, inside, and out. Let your eyes jump, search and flow between the pages and information. Let this publication help you listen to you gut, follow your instinct. Choose to think literal or lateral, or both. Flick through in a breeze or inspect on a level of minute detail, it's all here, just don't forget to look upstairs.
Conçu pour célébrer le fameux Look Upstairs (grand événement qui réunit de très nombreux spécialistes du design), cet ouvrage sera une véritable source d'inspiration pour toute personne qui achète du design mais également une mine de connaissances et un outil d'aide professionnel pour atteindre l'excellence dans ce domaine. À la frontière entre l'absurde et le surréalisme, il se veut une représentation de la pensée, rationnelle comme irrationnelle.
À travers lui, apprenez à observer ce qui vous entoure. Laissez-le vous aider à suivre votre instinct. Feuilletez-le rapidement ou examinez-le plus longuement mais n'oubliez pas de regarder dans la bonne direction. Ouvrage en anglais