Management and Business Research - Grand Format

Now in its Seventh Edition, this bestselling text continues to provide readers with a clear and comprehensive overview of methods for conducting management and business research. This edition includes : strengthened coverage of quantitative methods including three completely new chapters, which now support the use of R. Up-to-date content on big data, predictive analytics and a dedicated chapter on machine learning.
More guidance for students on how to conduct research projects online. A Research Plan Canvas template that assists students to develop and align all elements of their research project. A more comprehensive instructor's manual and accompanying PowerPoints for lecturers that support online delivery