Netnography - The Essential Guide to Qualitative Social Media Research - Grand Format

Social media moves at warp speed. Netnography will help you make sense of it. Netnography is an essential method for doing qualitative research on the fast-changing, complex and conflicted worlds of social media - and this book is your essential guide to both understanding and doing netnographic research. If you want to learn how to use Snapchat, WeChat, WhatsApp, or any other social media app or platform to find and collect data for insightful cultural investigations, this is the book you need.
This new edition is the most hands-on yet, with an array of real world examples showing you netnography in practice. With a new history of social media, new exercises, an online practice dataset, detailed guidance on ethics, and 25 new and clearly-explained data operations, Netnography3e is netnography like you have never seen it before.