Out of the box - Ready-to-Use POP Packaging

Packaging is an essential aspect of retailing any manufactured productPoint-of-Purchase (POP) packaging has traditionally served to showcase merchandise securely and inexpensively, but today, it also needs to be innovative and adaptable. This book contains hundreds of easy-to-use templates that can help you achieve this with attractive and structurally sound POP packaging designs. Because well-designed packaging always strikes a balance between logistics and cost, Out of the Box : Ready-to-Use POP Packaging will be an invaluable sourcebook for anyone who needs practical designs and ideas for the taking.