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Social media penetrates our lives : Facebook, YouTube, Twitter, and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author José van Dijck offers an analytical prism that can be used to view techno'cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principles between major social media platforms.
This fascinating study will appeal to all readers interested in social media.